.png)
The life of a business owner is filled with ups and downs. Whether your business is run by just one person or a rising startup, there’s always a common factor. How to market your brand to your target audience.
You’ve established how you want your product or service to look, and you have an amazing social media strategy that is guaranteed to get you likes and comments but those unfortunately don't mean profit. So you decide to check what the big brands are up to and you see some of them using Influencer content creators while others are using UGC (User Generated Content) creators.
What's the difference between these two? To avoid the mistake of trial and error, here’s the difference between Influencer Content Creators and User Generated Content Creators.
Content
Influencer Content Creators and UGC Creators - Who they are
Difference and Similarities
Is one ‘better’ than the other?
Summary
FAQ
Influencer Content Creators and UGC Creators - Who they are
Despite a lot of people mistaking one for the other, these two terms are very much different. But forget about the huge words, let's break it down a bit.
Who are Influencer Content creators?
By definition, Influencer Content Creators are paid content creators who curate content for brands using creativity and storytelling. They usually have a large audience base across various social media channels and they collaborate with brands in order to boost brand visibility and sales.
Who are User Generated Content Creators?
By definition, UGC Creators are equally paid to create user-centric content which means more relatable content that is in the form of reviews or testimonials. This type of content can come in two ways: either they are hired by the brand or they just like the product enough to create a short-video testimonial. They can be hired, creators, or actual customers.
Difference and Similarities
The similarities between them stem from the fact that they are both hired by the brand to create creative videos. They both use storytelling to pass their message across.
While Influencers are paid to distribute the brand-centric content across their personal social media channels, UGC creators don't have to.
UGC creators send these videos to the brand's for them to post them on the brand's social media channels as a testimonial review.
Influencer content is usually put-together and looks like an obvious advertisement while UGC content is seen and perceived as unstaged and authentic in the eyes of a prospective client. When it comes to UGC content, imperfection is seen as perfection in the eyes of the public.
UGC Creators infuse the product into their everyday life experiences in order for the content to be relatable while Influencers tap into their influence and ability to captivate personalities and introduces the product in the form of a recommendation video which usually works depending on the amount of influence the creator has over their online community.
When it comes to the budget difference between the two, UGC creators are easier to manage for smaller and medium brands than Influencers. Influencers' price range goes up with the number of followers they have which can prove to be not so cost effective for startups and small; businesses.
Is one ‘better’ than the other?
UGC Creators create authentic-looking content that promotes your product and assures new and old clients about what your product brings to the table but Influencers introduce your product to new customers and expose it to a different shade of audience.
They both have their benefits, including social proof and increased audience range.
One of the biggest advantages of UGC creators is the fact that they are seen as fellow customers who purchased your product and enable prospective clients to make quick and informed decisions, plus they don't eat deep into the budget of any startup because of how affordable they can be and it is relatable.
Summary
These are major marketing tools that cannot be overlooked because you might have a good product, the will to create your content and the right team without anyone or a few people knowing it exists.
FAQ
What is the UGC strategy?
UGC encourages audience participation, as users are more likely to engage with relatable content. This interaction further boosts the campaign's visibility.
Why is UGC better than Influencer Marketing?
According to a survey done by Infosurv, a market research firm, 79% of users said UGC highly impacts their purchases, 12% said it was branded content and 9% said it was influencer content.
Comments